work suit occupies the leading place in people's daily life and represents the characteristics
of international and democratic fashion. The classical suit has the specific differences in construction in every
country, facture and colour preferences, and also in wearing manner.
The formation of classical men’s style in
Ukraine was influenced by the famous modeler Mihail Voronin. His life line started from the simple cutter at
atelier to the president of concern named «Voronin», he suggested the suit models, which were suitable for
any figure, and suit well for people of different posture, stoutness, height. Looking for suit constructions,
which would be most appropriate for the dynamic way of life of Ukrainian people, climatic specific of the
region, cultural specific, the master leaned on English and Italian suits. The article highlights the main stages
of Mihail Voronin suit style formation, substantiated the correlation of style formation with tailor methods
and author technologies of the master.
Accept achievements in mass production, the designer is also famous
for his masterly individual orders thanks to certified vest- maquette method, which allows to make a suit
without fitting. The article also includes the separate innovative strategies for trade brand promotion in
Ukrainian and international market.