Manufacturer supply great fabric work coveralls
In the 1920s, Cleveland Overall Company transformed the uniform industry by providing work garments on a rental basis. To increase both profits and its customer base, Rosenthal successfully marketed the concept of providing employers with rental uniforms for their employees that would always be clean, in good repair, and have an identifiable company logo. He then invested in laundries which cleaned and repaired the uniforms rented by his customers. After operating at several locations, the company settled at 1768 E. 25th St. Cleveland, Ohio.
It employed 6,400 people worldwide and had sales of $165 million in 1985. Work Wear became a privately owned company when Paine Webber Capital, a subsidiary of Paine Webber Group, Inc., of New York City, acquired it in Mar. 1986. The company sold its 4 European operations for $9.2 million in Dec. 1988 and moved its headquarters to Greensboro, NC, in 1990.
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